Threads, the new social media app from Meta Platforms, entered the scene with a wave of excitement, touted by corporate media as the next big thing, ready to overthrow Elon Musk’s free-speech platform. However, recent data and user reports suggest a different narrative. Since its release on July 5, Threads has witnessed a significant drop in user engagement and an alarming exodus of users. This investigative blog post delves into the reasons behind Threads’ decline and explores the concerns raised regarding free speech and algorithmic control.
According to data from SensorTower and SimilarWeb, Threads experienced a sizeable decline in user engagement within days of its launch. The platform suffered a 20% drop in daily active users and a staggering 50% decrease in user time spent on the app during the initial days. SimilarWeb’s findings further revealed a 25% plunge in daily active users between Threads’ peak on July 7 and Monday, specifically among Threads users on Android phones worldwide. Time spent on the app dwindled from 20 minutes to a mere 8 minutes within a short span of time.
While the exact reasons for Threads’ decline remain unknown, some users have raised concerns about shadowbanning and algorithmic downgrading of non-mainstream content. Speculations have arisen, suggesting that Threads may have ulterior motives, potentially serving as a platform to tightly control the narrative in the upcoming 2024 presidential election cycle, as agencies like the FBI and CIA face reduced influence on Twitter after Musk’s acquisition. These concerns shed light on the delicate balance between free speech and algorithmic control, raising important questions about the future of social media platforms.
#Threads #Twitter #ElonMusk #MarkZuckerberg #TwitterKiller #FreeSpeech #SocialMedia #Investigation #AlgorithmicControl #UserEngagement
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